Writing guide
Here are a few pointers on writing for the web that we hope will help you create content that's simple but informative and effective.
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Remember that people use websites differently from reading printed material. Many people scan and they are often looking for specific information. So when writing your pages get straight to the point and keep it short, relevant and interesting.
It is good content that keeps people coming back to a site. Therefore it is important to maintain content that is informative, easy to find and regularly updated. Ensure that you remove out of date information. If users see the pages unchanged time after time, they will lose interest in the website. Try to refresh material on a regular basis, especially items on the front page.
Below are links to other information to help you plan your content:
Organising and writing content
Personal information and permissions including using photos
How to insert a link to a web page
