• Help

Organising and writing content

Organise and plan your material

• Group it into topics and sub-topics
• Use headlines, key facts
• Use titles and headings to help people find their way around
• Use bulleted lists and highlighting (bold type) to help scanning

Writing content

• Find the appropriate tone of voice; be personal (use we, you). Use the active voice:
  • We will send you a report (active)
  • A report will be sent to you (passive)
• Try to use plain English. Avoid jargon, such as specialised technical language, wherever possible
• Always write out abbreviations in full the first time they are used, with the abbreviation in brackets after it. People will then know what the abbreviation refers to